What makes disney magical

So, who better to look to for guidance than the Disney company, a globally renowned entertainment icon. These seven elements can apply to a range of businesses:. Staff are referred to as cast members and are tasked with creating magical experiences. One of the first things cast members learn is the clear distinction between being on-stage in the public eye and therefore being a visible part of the show and being off-stage behind the scenes.

Disney emphasises that every cog in the wheel is critical to their overall success — no job is too small or menial to go unnoticed. The key learning is that organisations who value their team inspire them to give great service and engender loyalty to the company.

When Disney cast members are on stage, they are expected to be enthusiastic and energetic whatever the circumstances. Nurturing and embedding a positive attitude in staff is vital for all organisations with a high level of customer contact. All Disney employees are empowered to fix problems on the spot, for example- giving small treats such as ice-creams or fast passes for attractions.

Cast members are even trained to actively seek out guests who require assistance and are encouraged to resolve any problems immediately. Tired children, disappointed customers and general misunderstandings are part and parcel of most business operations. Entertainment Inc. All Rights Reserved. Destination optional. You should be receiving your first email soon! Thanks for being a part of the family. In order to save your favorite items, you'll need to create an account.

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Submit Comment. Blake Morgan is a customer experience futurist and the author of two books including her new book The Customer Of The Future.

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