Marketing Services. Sign me up for the Blue Corona newsletter. XML Sitemaps are especially important if: You have pages on your site created dynamically e. Email me marketing news and tips. Sitemaps are files used to tell search engines about pages that are available for crawling on websites. These files are simply just a list of URLs that contain some extra information about the pages, such as when they were last updated, for example.
There are two types of sitemap formats, but they can be split into multiple categories, depending on their purpose. HTML sitemaps are basically just web pages containing href tags which link to other pages.
They are useful for users when seeking something but also for search engines. As you can see, all the important categories are listed there and you can basically browse the entire site from that page alone. However, the standardized format for distributing sitemaps is the XML format. Search engines use these to read more information about the page, such as the title, directly from the sitemap file.
An XML Sitemap is a little bit more difficult to write, as it contains all the metadata about the page in a standardized format. While visually the XML sitemap might not look very different, at a core level you can immediately see they are a lot more complex:. These two tags are very important, so make sure you add them to your sitemap! The other two might be ignored by Google.
If we go back to our Disney example, we can see that the site also has a XML Sitemap, targeted at search engines. You can go one step further and show sitemaps only to Search Engines. You can differentiate via the user agent and show an HTML sitemap instead if a real person visits the page. Yoast SEO already does this. Normal sitemaps : These are by far the most common sitemaps. Pretty much every website out there tends to have one. The sitemap is delivered by Yoast SEO that way with a purpose.
If you have a particularly large website, you can break your sitemap into multiple smaller sitemaps and use a sitemap index file to manage them. Search engines will know how to crawl these as long as you provide the right format for your index file. Image sitemaps : Normally, images can be added to a regular XML sitemap. However, if you have a lot of them, it might be a good idea to create a separate XML file only for your images. More information on how to properly add images to your sitemaps can be found here.
Video sitemaps : You can also add videos to your sitemaps. If you only have a few pages that contain video, just add that information in the normal sitemap. However, if you have an entire section of your website full with videos, then you might consider splitting them into a separate sitemap. More info on how to properly include videos in your sitemaps can be found here. Every site has a specific amount of crawl budget, no search engine will crawl the entire URL the first time. So the XML site map is a good way to give the search engine the site map with the priority pages that you want it to crawl first.
These site maps push the entire site map to the search engine to crawl. It is a clickable list of pages on the website that you might find on the bottom footer of the website. These are better suited to smaller websites. In summary, when you have a site map the search engine can easily find and identify the content on your website, adding it to its database so that your site is ranked highly and has more opportunity to be pushed to consumers when they are searching.
It then helps the consumer through the buyer journey leading to conversion. Campaign Warrior rapidly builds a list of all of your website pages. Meta tags. Crawler management. Google crawlers.
Site moves and changes. Site moves. International and multilingual sites. JavaScript content. Change your Search appearance. Using structured data. Feature guides.
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