Diesel made the old "I before E except after C" rule all the more confusing with its mangled spelling, but it also made a splash during NYFW with a clever stunt that was a statement on the notion of authenticity.
The key to identifying real Diesel jeans, you might say, are not on the outside, but on the inside or where the QR code tag is. After all, during those few days on Canal Street, you might have found a fake pair of Diesel jeans with a correctly spelled label, and an authentic pair with a misspelled one. Once the brand outed itself, the pop-up store was mobbed, Adweek reports. Lines formed, and fashion players headed to grab one of the 1, unique, limited items, according to the report.
Diesel influencers like Gucci Mane and Francesca Colucci posted photos of themselves with "Deisel" items on Instagram. Rosso worked with production company Rival School Pictures and creative agencies Publicis New York and Publicis Italy to find the perfect Canal Street spot and fill it with details, like haphazard bins, handwritten signs and, of course — misspelled products — according to Adweek.
The stunt will undoubtedly garner some buzz for Diesel and some value for shoppers — as the one of a kind items have been deeply discounted to seamlessly blend into its surroundings. Follow Daphne Howland on Twitter. They are charismatic, smart and savvy.
But no one person can change an industry. Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers. Topics covered: retail tech, e-commerce, in-store operations, marketing, and more. Search x. Read More Posts. Your one-stop diesel shop! Shop with confidence. All of our transactions are kept secure using state-of-the-art SSL encryption and up-to-date certification.
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This week's highlighted product. This injection pump was created specifically to keep up with the demands of very aggressive fueling chips and performance injectors. Get yours today! If you are purchasing a truck or SUV that you will frequently use to tow or haul very heavy items, then a diesel-powered engine may be the best choice for you. However, with the increased torque comes decreased horsepower.
This means that diesel-fueled cars are not very zippy. However, the engines in these cars are powerful and long-lasting. However, if you are looking for a strong and steady engine that will get the job done, buying diesel may be the best choice for you. Traditionally, diesel-powered engines have had the reputation of being stinky, noisy and clattery. However, despite these improvements, diesel owners might notice that their cars' engines are not as smooth or quiet as their gasoline-powered counterparts and they may make an occasional clacking or clattering sound.
The question is whether the increased noise comes at a level that you find acceptable. Our independent agents shop around to find you the best coverage. Emission standards in the United States are much stricter.
Anyone who has ever had the misfortune of driving directly behind a school bus or construction vehicle is aware of the smell and dark soot that these vehicles often produce, particularly when accelerating from a dead stop. Those who are concerned about the environment will like the fact that they will be using less of the non-renewable fuel source that vehicles require. Some people may even consider using bio-diesel, which is an option, though it does lead to decreased engine performance.
On the downside, however, despite the cleaner emissions that catalytic converters can provide, diesel cars still pollute the air, particularly when accelerating from a complete stop. Some of the particulates in the emissions of these cars include carcinogens, soot and nitrous oxide.
If you will be doing frequent city driving or you want to own a vehicle that is good for the environment, you may be better off with a hybrid or electric car. When considering the cost of owning a diesel car, the first thing you may notice is that these cars are more expensive to purchase.
However, you can recoup most of this cost at the gas pump if you keep your vehicle for long enough. In fact, Deanna Sclar, author of Auto Repair for Dummies , 2nd Edition, reports that there are several Mercedes-Benz diesel-fueled vehicles that have exceeded , miles on the original engine.
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