These figures are averages taken from requests received by Eventective over a three year period. So just as retail stores are preparing for Black Friday, it is important for event professionals to prepare for January. Position yourself for success by updating your online presence — on Eventective, Facebook and other sites — with compelling descriptions, fresh photos, and your latest prices. Put your best foot forward and greet the planners as they come knocking.
Follow us. Recognizing Trends in Event Planning Many industries experience seasonal trends in business. Spring Has Sprung As late winter gives way to spring, event planning begins to heat up a bit too. Back to Work While summer is the busy season for many event professionals, inbound requests take a slight dip as folks are off having fun at events or on vacation. No Rest for the Weary When the Holiday Season gets into full-swing, planning volume drops off and event professionals focus on creating memorable holiday events.
In January, Meeting, Wedding and Party requests double over the prior month. Convergence This boost in event planning in January could not come at a better time for event professionals. Over the Horizon Why is there such a discrepancy between the event planning cycle and the event cycle? A simple example is Starbucks. Every year, they offer specially made drinks geared toward each season and major holiday. For autumn, the first drink to come to mind is that of pumpkin spice.
Your business can achieve the same engagement, recognition, and appreciation by implementing similar attention to detail, putting in the effort to modify and enhance your affiliate marketing strategy throughout the year.
The following are some tactics and considerations that can make it easy for you to implement seasonality into your marketing decisions. This is a time where you should be providing for both your affiliates and their base: Offer special affiliate links to be given to audiences, which come in the form of deals, coupons, special gifts with purchase; give affiliates increased commission rates during holiday boost periods or offer bonuses for increased conversion rates.
These limited-time runs are meant to boost traffic and engagement during the holiday time, working to boost brand engagement while providing affiliates with work and offering customers great deals. Content creators that specialize during these seasonal events make for the perfect addition to your team, as they can help your business create banners, ads, social media graphics, and other branding elements to be shared far and wide, helping to bring attention to your brand through the usage of seasonally crafted content.
But you can take it a step further and capitalize on the holiday rushes from each season. Sales sometimes can be minimal around certain times of the year like Easter and Christmas, but it could be a smart idea to offer attractive, competitive deals during times of the year like Black Friday and Cyber Monday, where people are scouring to find excellent sales while looking to make big-ticket purchases. While people are looking for sales, you can work to get more attention about specified deals.
Product bundles incentivize customers by providing them with a special purchase, either as a product added for free as an add-on with purchase of another item or bundling two products and selling them at a cheaper price when purchased together. Combine products that enhance seasonal hobbies and events. Furthermore, such limited-time bundles provide a sort of exclusivity which will make it time-sensitive, making customers more likely to consider purchasing useful products in tandem.
To get the most out of the holiday season, you should revel in the fun of it all. Offer something to both your affiliates and your customers that goes a long way. Never negotiate without planning, expertise, or from a position of weakness. Only half of the job is finding the right buyer who will pay your price and meet your terms. The other half is getting that buyer to the closing table. We quarterback the deal, work with the accountants, lawyers, banks, landlords, and other third parties that could jeopardize the success of the transaction.
We realize that you depend on us to guide you through the sale of your business. We make the transition simple and easy for you. We know when an opportunity for you may arise and are always there to take advantage of it. We also know when someone is trying to kill your deal or is being unreasonable and how to handle those situations. Transworld works closely with your advisors to ensure a smooth transition. Using the latest technology, we strive to be ready to work on your behalf to get the deal done!
Because we are in the business community, you may want to consult us from time to time after the sale. We will provide you with the assistance after closing. Transworld will always remain in your corner! Schedule Consultation Now. Whether you are a business owner looking to sell your company, or represent an acquisition-minded corporation, or are personally interested in owning your own business, we can help you.
Transworld Blog From business brokerage to mergers and acquisitions; we are the business sale specialists. All Posts. If this seasonality was not taken into account, economists would not have a clear picture of how the economy is truly moving.
Seasonality also affects industries—called seasonal industries—which typically make most of their money during small, predictable parts of the calendar year. There are many different instances where seasonality can be observed as it relates to the regular transition throughout times of the year. For example, if you live in a climate with cold winters and warm summers, your heating costs likely rise in the winter and fall in the summer.
You expect the seasonality of your heating costs to recur reasonably every year around the same time. Similarly, a company that sells sunscreen and tanning products within the United States sees sales jump up in the summer as demand for their products increases.
On the other hand, the company will likely see a significant drop in the winter. Another area affected by seasonality is retail sales. Retail sales measure consumer spending and demand and are reported every month by the U. Data fluctuates at certain times of the year, primarily during the holiday shopping season.
This period falls into the fourth quarter of the year—between October and December. Many retailers experience seasonal retail sales, seeing a big jump in consumer spending around the holiday season. Large retailers, including e-retail giant Amazon, may hire temporary workers to respond to higher consumer demand associated with the holiday season.
In , the company said it would hire approximately , employees to help offset the increased activity expected in stores. Meanwhile, retailer Target said it would hire , for the same holiday period. Like most retailers, these decisions were made by examining traffic patterns from previous holiday seasons and using that information to predict what may be expected in the coming season.
Once the season is over, many temporary employees are no longer needed based on the post-season traffic expectations. A lot of data is affected by the time of the year, and adjusting for the seasonality means that more accurate relative comparisons can be drawn between different time periods. Adjusting data for seasonality evens out periodic swings in statistics or movements in supply and demand related to changing seasons.
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